Contact Info
Phone: +1 714 470 3546
Ray Benedicktus, Ph.D.
Treasurer & Global Grants Chair
Education
Ph.D., Marketing: Consumer Behavior, Florida State University
MBA, Management, University of North Carolina - Fayetteville Campus

Rotary Club of Irvine Member Summary

Member since 2009 | Past President (2016-2017) | Paul Harris Society | Major Donor

Current Professional Role: President at OC Marketing Analytics

Ray Benedicktus is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving. As a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients, Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies.

• Passionate leader with strong history of growing and improving organizations
• Assisted over 200 organizations with marketing, research, strategic planning, and operational efficiencies
• Skilled at understanding high-level business questions, objectives, and needs
• Comfortable conducting complex statistical modeling and analysis
• Classically trained in statistical methods including regression, structural modeling, path analysis, conjoint analysis, longitudinal research, and experimental analysis

Specialties: Marketing research, customer surveys, advanced statistical analysis, strategic planning, media planning, new business development, competitive analysis, service management, retail location analysis, customer relationship management, analytics education, customer segmentation, brand development, product / concept testing, focus groups

Top Two Causes: Clean Water Projects, Literacy in Developing Economies

Contact Ray About: Rotary leadership, research studies and business consulting

Rotary enables the elevation of our lives through conscious endeavor. As business leaders and global citizens we elevate ourselves through service: to clients, colleagues, employees, employers and to other societal stakeholders throughout our community and the world. The opportunity for significant elevation happens in the coaching or mentoring of someone through a difficult situation, providing words of encouragement rather than judgment, volunteering to do a service project instead of watching TV, or troubling yourself to do something that you may not want to do, simply because you caught yourself saying "someone" should do it.

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